EST. 1995
12:03:44 GMT
Serafima Sergeeva
Product Lead
Hey, I'm Serafima, a product lead at 
based in
I spend most of my time designing and building digital products. Outside of work, I do yoga and create content on 
Kota
Dublin, Ireland
Youtube
Hey, I'm Serafima, a product lead at based in
I spend most of my time designing and building digital products. Outside of work, I do yoga and create content on
Kota
Dublin, Ireland
Youtube
WORK
Below are some select projects, full walkthroughs on request
EXPERIENCE
Throughout my career, I’ve worked across fintech and B2B SaaS, from pre‑seed startups to unicorns. Here are some highlights:
2026 — NOW
Product Lead
at
Kota
Building the future of employee benefits, leading the AI team and building agents for employees and employers.
2026 — NOW
Product Lead
at
Kota
Building the future of employee benefits, leading the AI team and building agents for employees and employers.
2024 — 2025
Staff Product Designer
at
Deepnote
Owning end-to-end growth design, driving experiments across onboarding, activation, and monetization.
2024 — 2025
Staff Product Designer
at
Deepnote
Owning end-to-end growth design, driving experiments across onboarding, activation, and monetization.
2023 — 2024
Product Designer
at
Intercom
Designed and shipped experiments across core growth teams focusing on evaluation and activation.
2023 — 2024
Product Designer
at
Intercom
Designed and shipped experiments across core growth teams focusing on evaluation and activation.
2020 — 2023
Design Manager
at
Wayflyer
Built and led design, driving product innovations that helped deploy over $1.4B in funding to founders.
2020 — 2023
Design Manager
at
Wayflyer
Built and led design, driving product innovations that helped deploy over $1.4B in funding to founders.
Testimonials
“Serafima is a core reason the product was as successful as it was. Every single time we worked together she knocked it out of the park. From problem research, to product design, and handoff to development, she was always on top of her game.”
Glen Keane
Senior Product Engineer at Wayflyer
“Serafima was a trusted partner to design and product. She independently led high‑impact growth initiatives, reliably owning complex problems and delivering work that drove clear business results.”
Peter Kocur
Head of Design at Deepnote
“Collaborating with Serafima on projects was a joy. She brings sharp product insight, an experiment‑driven mindset, and a genuine care for the team that makes working together feel both effective and supportive.”
Sigurd Murad
Product Engineer at Intercom
“Serafima is a core reason the product was as successful as it was. Every single time we worked together she knocked it out of the park. From problem research, to product design, she was always on top of her game.”
Glen Keane
Senior Product Engineer at Wayflyer
“Serafima is a core reason the product was as successful as it was. Every single time we worked together she knocked it out of the park. From problem research, to product design, she was always on top of her game.”
Glen Keane
Senior Product Engineer at Wayflyer
“Serafima was a trusted partner to design and product. She independently led high‑impact growth initiatives, reliably owning complex problems and delivering work that drove clear business results.”
Peter Kocur
Head of Design at Deepnote
“Serafima was a trusted partner to design and product. She independently led high‑impact growth initiatives, reliably owning complex problems and delivering work that drove clear business results.”
Peter Kocur
Head of Design at Deepnote
“Collaborating with Serafima on projects was a joy. She brings sharp product insight, an experiment‑driven mindset, and a genuine care for the team that makes working together feel both effective and supportive.”
Sigurd Murad
Product Engineer at Intercom
“Collaborating with Serafima on projects was a joy. She brings sharp product insight, an experiment‑driven mindset, and a genuine care for the team that makes working together feel both effective and supportive.”
Sigurd Murad
Product Engineer at Intercom
Ventures
Personal
In my spare time, I enjoy doing yoga, travelling, and posting on Youtube.
CONTACT
Happy to connect by email or on Linkedin.
